Become a Licensee

Rail Events Inc. is the industry leader in rail-related special events management. We have executed licensed events with over 60 host railways around the world and have a successful record offering a variety of brands while exploring new opportunities with our license partners. We offer flexibility working with host venues of all sizes. Whether you are a large privately-owned company or a small nonprofit group, our focus is helping you execute a successful event that benefits your organisation. Rail Events Inc. was established with these goals in mind – to create family memories and preserve history. By creating licensed railway events for young families and children, we are working to build interest in trains with young people around the world.

Based in the United Kingdom, Rail Events International is a subsidiary of Rail Events Inc. focused on growth and support in the UK, European Union and beyond. Our office and warehouse in Telford provide licensed hosts with a wide array of services to ensure every one of our events is a memorable, successful experience for guests and staff alike. 

HOST SUPPORT
FROM THE INDUSTRY LEADERS

Licensed Retail Products

We offer Licensees of THE POLAR EXPRESS™ Train Ride a robust assortment of officially licensed THE POLAR EXPRESS™ branded merchandise to feature in gift shops and online stores. Passengers are delighted to purchase souvenirs and keepsakes as treasured memories of their magical trip to the North Pole. Our latest retail catalog features over 100 exclusive products made available to host venues at wholesale prices. Our dedicated retail staff is always available to provide guidance and advice on quantities and product selection. 

Event Marketing

THE POLAR EXPRESS™ Train Ride licensees also have access to an extensive marketing collateral package created by Warner Bros. Consumer Products in Hollywood. Official outdoor, print and digital materials allow each location to manage their own regional marketing efforts and reach families who might not otherwise visit a heritage railway. Our marketing team has over ten years of experience promoting licensed events and can help new hosts craft an efficient, successful marketing plan to boost attendance and brand awareness. 

PRODUCTION SUPPORT

Rail Events International offers individualized staff support and in-depth event manuals that empower new licensees to host a successful event beginning in year one. Clear guidelines, marketing materials and retail product options streamline the process of hosting an event at your venue. Have questions? Complete the fill form below to connect with a member of our team about our licensed events.

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